On behalf of an Italian FMCG company operating in the food sector, we are looking for a
reporting directly to the Vice President of Marketing.
This role will play a key part in shaping shopper-centric strategies, leveraging data and insights to drive brand growth across retail and digital channels. The position offers a strong mix of strategic thinking and operational execution within a dynamic, cross-functional environment.
Key ResponsibilitiesInsights & Analytics- Analyze shopper and consumer data (loyalty data, panel data, retail media insights) to understand purchasing behavior and trends
- Translate data into actionable insights to support targeted campaigns and category growth
- Monitor KPIs, ROI, and overall performance of marketing initiatives, providing clear recommendations for improvement
- Identify opportunities to enhance the shopper journey across both physical and digital environments
- Develop and execute shopper marketing initiatives across key retail accounts (in-store, e-commerce, digital campaigns, partnerships, promotions)
- Build and manage the annual shopper marketing calendar, aligning with brand and commercial priorities
- Collaborate with retail partners and media platforms to maximize visibility and engagement across touchpoints
- Ensure effective execution and continuous optimization of all shopper marketing activities
- Act as a key liaison between Marketing, Sales, and Finance to ensure alignment on strategy, investments, and execution
- Support commercial teams with insights and tools to drive sell-out and strengthen retailer relationships
- Contribute to planning and evaluation of promotional and trade investment strategies
- Manage shopper marketing budgets and ensure alignment with financial targets and brand objectives
- Track and report on performance metrics, supporting decision-making and future planning
- Bachelor’s degree in Business, Marketing, Economics, or related field (MBA is a plus)
- 5+ years of experience in Shopper Marketing, Trade Marketing, or Retail Marketing roles within FMCG
- Strong analytical skills and experience working with consumer and retail data (e.g., Nielsen, Circana, loyalty data, retail media platforms)
- Proven ability to translate insights into impactful marketing actions
- Excellent communication and stakeholder management skills
- Ability to work in a fast-paced, cross-functional environment
- Hands-on mindset with strong attention to detail and execution
- New York or New Jersey Area – Hybrid working model available