BrandStar Digital is looking for a South Florida Based, performance-driven Paid Media Buyer to plan, build, and optimize paid advertising campaigns across Google Ads (incl. Performance Max), Meta Ads (Ads Manager + Business Manager), and TikTok Ads with a strong emphasis on e-commerce growth. You'll be responsible for driving measurable results (ROAS/ROI), ensuring conversion tracking accuracy, and scaling winning campaigns through structured testing.
Key ResponsibilitiesE-commerce Growth & Optimization- Manage acquisition and retargeting campaigns designed to grow online sales, revenue, and ROAS.
- Optimize toward e-commerce KPIs: ROAS, MER (blended ROAS), CPA/CAC, AOV, LTV, CVR, and revenue volume.
- Build and refine shopping-focused strategies (when applicable), including feed-aware thinking for product catalogs and creative merchandising.
- Build and manage full-funnel campaigns across Google Search, Performance Max, Display/YouTube, Meta, and TikTok.
- Structure accounts and campaigns thoughtfully (campaigns, asset groups, ad sets, audiences, creatives, landing pages).
- Own day-to-day optimization: budgets, bids, targeting, placements, creative rotation, and performance improvements.
- Develop and run testing roadmaps for creative angles, offers, audiences, and landing pages.
- Google Ads: Search, Performance Max, conversion actions, audience signals, asset group strategy, shopping/feed considerations (when relevant), and troubleshooting performance drivers.
- Meta: Ads Manager + Business Manager, pixel/CAPI awareness, campaign structure, audience strategy (broad, interest, lookalikes, retargeting), and creative testing.
- TikTok: campaign setup, audience targeting, creative iteration, and performance optimization.
- Track, report, and improve core KPIs: ROAS, ROI, CPA/CPL, CAC, CVR, CTR, CPC, and revenue.
- Analyze results across platforms and communicate what changed, why it changed, and what actions to take next.
- Provide clear weekly updates and performance summaries with next-step recommendations.
- Validate and troubleshoot conversion tracking across platforms (pixel/tag health, events, attribution, UTMs).
- Diagnose issues impacting performance (tracking gaps, disapprovals, learning limitations, data quality, landing page issues).
- Collaborate with web/dev/analytics teams to improve tracking implementation (GTM/GA4 familiarity preferred).
- Write and test ad copy across platforms (headlines, primary text, descriptions, hooks).
- Provide performance-based creative briefs and iteration feedback to designers/video editors.
- Evaluate creative performance and iterate quickly (angles, messaging, formats, CTAs).
- 3-5+ years of hands‑on experience managing campaigns in Google Ads, Meta Ads, and TikTok Ads.
- Strong e‑commerce background, including experience optimizing for online purchases and revenue.
- Proven ability to improve and scale performance toward ROAS/ROI goals.
- Working knowledge of Google Ads Performance Max strategy and optimization levers.
- Meta Ads Manager + Meta Business Manager (assets, permissions, pixels, domains).
- Conversion tracking fundamentals, attribution, and troubleshooting methodology.
- Strong analytical skills and ability to translate data into actionable decisions.
- Ability to write performance-focused ad copy and manage structured testing.
- Case studies, dashboards, or screenshots demonstrating performance improvements (ROAS, CAC, revenue growth, CPA reduction).
- Clear explanations of what was done (campaign structure, testing strategy, creative learnings, tracking changes) and why it worked.
- Examples of campaigns scaled from small budgets to larger spend while maintaining or improving efficiency.
- GA4 + GTM experience (event setup, debugging, UTM governance).
- Experience with Google Merchant Center, product feeds, supplemental feeds, promotions, and catalog strategy.
- Experience with YouTube, Microsoft Ads, LinkedIn Ads, Reddit, or programmatic/display platforms.
- Experience integrating paid media data with Shopify/BigCommerce/WooCommerce and/or CRMs.
- CRO experience: landing page optimization, heatmaps, A/B tests, funnel analysis.
- Campaigns are structured cleanly with accurate measurement and clear testing priorities.
- Tracking is validated and attribution blind spots are reduced.
- A consistent testing cadence is in place (creative + audiences + offers + landing pages).
- Performance trends improve (ROAS/CAC efficiency and/or revenue volume growth).
- Communication is proactive, clear, and action-oriented.
Fl Residents Highly Preferred.
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