Local Marketing Program Manager

Job Description

At Regions, the Corporate Marketing Business Partner serves as a strategic liaison between Marketing and assigned geographical areas and/or business units. This role is responsible for developing and executing strategies that align with Regions’ objectives, driving brand awareness, growth, and customer acquisition and retention. The role partners with key leaders and stakeholders to develop and execute comprehensive and cohesive marketing strategies and campaigns.

Primary Responsibilities

• Serves as Marketing Communications representative, when applicable, for assigned geographies or business units.
• Develops comprehensive priority market or business unit strategies and campaigns that align with Regions’ overall marketing strategy.
• Develops, manages, and implements Marketing Communications strategies and campaigns through coordination with partners (e.g., geographical leadership, business unit partners, priority market managers, external agencies) to ensure integrated, comprehensive support for initiatives.
• Contributes to the identification of customer sub‑segments and targets for acquisition, increased wallet share, and retention.
• Builds and delivers useful, credible data‑driven marketing programs for business success and return on investment.
• Identifies and cultivates strategic partnerships within assigned geographies and/or business units to advance, support, and promote overall business unit and/or priority market objectives.
• Plans and executes, when applicable, high‑value client events.
• Provides marketing and communications oversight and management, when applicable, for various events and initiatives at the corporate level or in the markets.
• Manages, on occasion, junior business partners, offers advice and guidance.
• May take responsibility for larger geographies and/or business units with complex needs and/or objectives.
• Manages high‑dollar marketing strategies when needed.

Additional Employment Details

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor’s degree in Marketing or related field.
• Five years of experience in marketing or sales, preferably within banking and/or financial services.
• Experience with event planning.
• Willingness to travel for program and/or initiative execution.

Skills and Competencies

• Ability to build relationships with key partners within priority markets, corporate business units, and the Marketing Communications team.
• Ability to learn additional systems as needed.
• Ability to research, analyze data, and derive facts.
• Ability to work in a team environment.
• Demonstrated leadership or influencer capabilities.
• Extensive planning skills – ability to manage multiple initiatives, planning the details while seeing and working toward the big picture.
• Independent decision making.
• Plan development skills – needs based, data and research driven, founded with strong assumptions, and which has a positive ROI.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.).
• Strong interpersonal skills.
• Strong verbal, written communication, and organizational skills.
• Strong work ethic and self‑motivation.

Compensation Details

Pay ranges are job specific and are provided as a point‑of‑market reference for compensation decisions. Other factors which directly impact pay for individual associates include experience, skills, knowledge, contribution, job location and performance in the job role.

Target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position:

• Job Range Target: $86,814.75 USD
• Median: $112,360.00 USD
• Incentive Pay Plans: This job is not incentive eligible.

Benefits Information

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time.

Location Details

Regions Center – Birmingham, Alabama

Equal Opportunity Employer

Regions is an Equal Opportunity Employer, including Disabled/Veterans.

Application Process

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher‑volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.

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